Monthly Archives: September 2010


You may be sitting at a coffee shop and you may be asked the million dollar question – what do you do for a living? How would you reply? Would you have a 10 word answer or a witty and engaging reply? When asked about your occupation, you should be prepared to give a 30-second reply that is thought provoking. This individual may be a prospective client or may give you a referral.

One of the best ways for people (potential clients) to find out about you, your company, and your products and services is public speaking. Yes, just opening your mouth.

It is a chance for them to get information straight from you. You are your best marketing vehicle. Speaking to groups is nothing more than a large conversation. It is powerful marketing–and efficient marketing.

A number of dynamics take place when you are in front of a group of people. First, you are the center of attention. Each audience member feels as if you are speaking directly to him or her.

  • You’re not an envelope that goes unopened.
  • You are not a telemarketing call that comes at dinnertime.
  • You’re not a television commercial that gets fast-forwarded.
  • You’re not a tweet that is so abbreviated you don’t even have a chance to sell your value.

Speaking to a group puts you at the forefront of message delivery and effective communication. You are having a conversation with an audience. Sure, members of an audience can walk out of the room, but of those present, you have their undivided attention. If all marketing could be delivered to “undivided attention,” we wouldn’t need as many marketing or advertising dollars at all.

So in today’s fast paced world, we don’t have very much time to truly sell our benefits to the general public, let alone our important potential funding resources or business stakeholders.  Thus the reason why we have chosen this time to talk about the “elevator speech’ and to fine time our own before this workshop is over.
Elevator speeches can make or break you. An effective 30 second or less sales pitch can give you an invitation to the bargaining table or a poorly worded reply will take you nowhere. It’s important to think of your short sales pitch or elevator speech as your commercial. You want to have a positive impact on prospective customers.

With proper planning and research, you should have a few different sales pitches tailored for different social situations and audiences.  There’s endless free training and tips on line on how to prepare your elevator speech; so take the initiative today so you will have a creative and savvy sales pitch tomorrow!


There’s no question that the recent trends in our economy are forcing many of us to rethink our careers and possibly open a new business.  When you’re ready to launch your new business, do your homework before you open the door and keep these important tips close at hand:

Network: Long gone are the long lazy business lunches of yester-year.  With today’s fast-paced environment, the art of networking has taken off in a big way to help businesses blossom.  Look into the variety of networking associations in your community.  Is there a Toastmasters Group?  How about a BNI Chapter?  Or perhaps someone has started a private networking group in your neighborhood.  Find out about the power of having your own sales team through a networking organization.

Get organized. Make time each day to prepare a list for tomorrow, and the week, and the month. There’s not a more effective skill to keep your business moving forward than having a “to do list” by your side.   Don’t even think of leaving the office at night without a new ‘to do’ list at hand and ready for action the next business day.

Prepare for the worst, and the best: Get your finances in shape.  If you need help, contact a local CPA.  Many of today’s accounting businesses are offering ‘virtual business office support’ – so take advantage of it. If you’re too busy to watch your books, or lacking the professional skills to keep your finances in shape – don’t wait.  Seek the advice of those who know it best so you can concentrate on your own best practices.

Take care of number one: No, not you; your customers.  Without the support of those who depend on you for your services and products, you won’t have a business next year.  Developing strong customer relationships are priceless in today’s economy.  They are your voice on the street and the answer to keeping your business thriving in years to come.   Need ideas?  Seek out free advice on line where you will find endless affordable and actually fun ideas to keep your customers coming back year after year.

Nurture your employees:  Although we believe the “Customer Comes First”, without happy employees, you won’t have customers.  It doesn’t take much to keep a staff enthusiastic when you keep them involved.  Every survey on job satisfaction continually notes that cash is not the end-all to happy staff; personal recognition, mentorships, education and team events usually top the list.

Although running a business takes a lot of hard work, when you plan ahead, delegate tasks to those who do the job best, and enjoy those around you, you have greater chances of succeeding and fulfilling that dream job that you now own.


For those of you who have decided to apply for an extension on your taxes, you now have time to evaluate other reductions between now and your upcoming due date.  For those of you who have filed, take note of the following so you will have a few more deductions for 2011.

Association and Business Fees: We all belong to at least one business organization and have day to day business expenses that are worthy of a write off.  Take note during the year on the costs you incur for local Chamber of Commerce fees, lunches, golf tournaments and the like.  Don’t forget about your monthly web hosting, trade publications and on-line subscriptions either.  If it’s related to helping your business prosper, you can write it off.

Office Equipment and Supplies:  Sure the paper stock and ink cartridges are worthy of a business expense yet don’t forget the annual costs to run your computer, printer and phones.  What about the new furniture you purchased or improvement to the kitchenette for your staff?  These all may be worthy of a write-off so do your research now.

Health Care: In the new world of entrepreneurship, there are plenty of new options for write-offs for your on-going health care.  Be it out of pocket expenses, a new pair of glasses, dental care or your monthly premium, check out these IRS guidelines here.

Delayed Billing: That’s right.  If you think you have made enough money to satisfy your needs, no one ever said you couldn’t delay your invoicing until 2012.  It’s possible to delay that income and still be fully legal in 2012.

Want more advice? Seek out a local CPA today to keep your money in the bank and away from Uncle Sam this year!