You may be sitting at a coffee shop and you may be asked the million dollar question – what do you do for a living? How would you reply? Would you have a 10 word answer or a witty and engaging reply? When asked about your occupation, you should be prepared to give a 30-second reply that is thought provoking. This individual may be a prospective client or may give you a referral.
One of the best ways for people (potential clients) to find out about you, your company, and your products and services is public speaking. Yes, just opening your mouth.
It is a chance for them to get information straight from you. You are your best marketing vehicle. Speaking to groups is nothing more than a large conversation. It is powerful marketing–and efficient marketing.
A number of dynamics take place when you are in front of a group of people. First, you are the center of attention. Each audience member feels as if you are speaking directly to him or her.
- You’re not an envelope that goes unopened.
- You are not a telemarketing call that comes at dinnertime.
- You’re not a television commercial that gets fast-forwarded.
- You’re not a tweet that is so abbreviated you don’t even have a chance to sell your value.
Speaking to a group puts you at the forefront of message delivery and effective communication. You are having a conversation with an audience. Sure, members of an audience can walk out of the room, but of those present, you have their undivided attention. If all marketing could be delivered to “undivided attention,” we wouldn’t need as many marketing or advertising dollars at all.
So in today’s fast paced world, we don’t have very much time to truly sell our benefits to the general public, let alone our important potential funding resources or business stakeholders. Thus the reason why we have chosen this time to talk about the “elevator speech’ and to fine time our own before this workshop is over.
Elevator speeches can make or break you. An effective 30 second or less sales pitch can give you an invitation to the bargaining table or a poorly worded reply will take you nowhere. It’s important to think of your short sales pitch or elevator speech as your commercial. You want to have a positive impact on prospective customers.
With proper planning and research, you should have a few different sales pitches tailored for different social situations and audiences. There’s endless free training and tips on line on how to prepare your elevator speech; so take the initiative today so you will have a creative and savvy sales pitch tomorrow!